There’s nothing more satisfying than seeing the fruits of your toil and sweat being recognised. This year we have the pleasure to say that we have been nominated for the Best Social Media Campaign award for this year’s edition of the MCA eBusiness Awards, for our work for last year’s EU Presidency, that was hosted in Malta, digital campaign.
The 2017 Maltese Presidency of the Council of the European Union was a vital milestone in Malta’s relationship with the EU, and an opportunity to highlight many of the island’s strengths and defining features. Within that, a cultural programme has been specifically designed, showcasing Maltese culture on a European platform and highlighting the very best local talent and culturally-linked projects.
THE DIGITAL CAMPAIGN
Throughout the six months long campaign, we came up with various campaigns so that the Maltese Presidency of the Council of the EU was easy for the public to comprehend what it was all about.
We launched a canvas campaign on Facebook so audiences could see all the benefits of the Presidency. We created a campaign solely promoting achievements – illustrating the various types of achievements Malta had throughout the Presidency. These were later on integrated into a full marketing campaign using television promos, billboards, newspaper adverts, Google Ads and Facebook.
For audiences to understand furthermore the importance of the Presidency, we created a quiz where users were invited to read information about the EU Presidency and answer respectively.
A series of live videos were published in order for viewers to be in the moment and see what was happening.
Throughout the entire 6 month-long campaign, we managed to reach 667K unique users on Facebook of whom 276K engaged with the videos and photos on the page.
The page managed to get 40K likes throughout a six month period. The majority of fans were from Malta (30K) and the second country which we targeted our adverts at was Belgium (4.9K). The TVC was seen by 95K users and managed to get a total of 2,435 in engagement.