One of the day-to-day challenges of working at Pure Concepts is thinking through how every concept created or design can be produced on several mediums of design. How can my design fit on a TVC but deliver the exact same message as a static image? My main goal is always to create solutions that work holistically, not just for a segment of the media. This requires me to constantly explore the world of design and expand my creative process.
Last weekend I was given the opportunity to attend the London Design Festival where
hundreds of events and exhibitions were set up across the city of London, intended to celebrate design in its broadest scope.
An ideal opportunity to inspire myself from prestigious artists and a very good source of motivation.
Apart from the small installations in various shops around the city, we visited 2 major exhibitions; 100% Design had some really innovative trade show pieces, but Design Frontiers at Somerset House was most probably the highlight of my weekend. 30 leading international designers hosted a thoughtful experience; from graphic to digital, automotive, fashion and product design.