Our Mama Bear (title winner in 2017 for taking care of her office babies) and probably the most hard-headed designer at Pure Concepts. Once she comes up with something, she’ll keep insisting till pretty much everyone else is convinced to go ahead with the project. When she’s not bossing her colleagues around, you will probably find her at the bar … either at a Prosecco bar or the one she uses to lift her weights, where she will probably be deadlifting a few of us (in terms of weight) at one go.
#NoFilter is not only one of Instagram’s most popular hashtags but also a mantra Yasmine lives by. She is not afraid to speak her mind and keeps it candid, having absolutely no consideration to what she’s saying and most often than not ends up saying things that are rude or downright mean (believe us, we learned the hard way to be bulletproof to her comments).
Yasmine is definitely a morning person! She wakes up every morning with the joy & excitement of wanting to go directly back to sleep. It takes at least 3 cups of coffee and the clock to strike 11:00AM for her to start functioning slowly.
Apart from design, Yasmine enjoys event organising especially to keep us at the office in shape (round is a shape isn’t it?).