There’s nothing more satisfying than seeing the fruits of your toil and labour receiving recognition. This year we have the pleasure of saying that we have been nominated for the Best Social Media Campaign award for this year’s edition of the MCA eBusiness Awards, for our work during last year’s Presidency of the Council of the EU.
The 2017 Maltese Presidency of the Council of the European Union was a key milestone since Malta’s accession to the EU, and an opportunity to highlight many of the island’s strengths and defining features. Within that, a cultural programme was specifically designed, showcasing Maltese culture on a European platform and highlighting the very best local talent and culturally-linked projects.
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THE DIGITAL CAMPAIGN
Throughout the six months long campaign, we came up with various concepts so that the Maltese Presidency of the Council of the EU was easy for the public to comprehend.
We launched a canvas campaign on Facebook so audiences could see all the benefits of the EU Presidency. We created a campaign solely promoting achievements – illustrating the various types of successes Malta had throughout the Presidency. These were later on integrated into a fully-fledged marketing campaign using television promos, billboards, newspaper adverts, Google Ads and Facebook.
For audiences to understand furthermore the importance of the EU Presidency, we created an interactive online competition where users were invited to show their knowledge about EU related matters.
A series of live videos were also published in order for viewers to keep up to date with what was happening locally and on an international level.
Throughout the entire 6-month long campaign, we managed to reach 667K unique users on Facebook, of whom 276K engaged with the videos and photos on the page.
The page managed to get 40K likes throughout a six month period. The majority of fans where from Malta (30K) with the second country at which we targeted our adverts being Belgium (4.9K). The TVC was seen by 95K users and managed to get a total of 2,435 engagements.